Privacy Policy

We use the information we collect for the following purposes:

• Provide and Maintain Our Service: To deliver the website content and comparison tools to you
• Improve Our Service: To understand how users interact with our site and identify areas for improvement
• Analytics and Statistics: To analyze site traffic, user behavior, and performance metrics
• Technical Operation: To detect and prevent technical issues, security threats, and abuse
• Customer Support: To respond to your emails and support requests
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Future Marketing: If we implement email newsletters in the future, to send you updates (only with your explicit consent)

Legal Basis for Processing (UK/EU GDPR): We process your personal data based on the following legal grounds:

• Legitimate Interests: Analytics and site improvement (balanced against your privacy rights)
• Consent: Cookies (except essential cookies) and any future email marketing
• Contractual Necessity: Providing the service you've requested
• Legal Obligation: Compliance with applicable laws

We use third-party service providers to help us operate our website and provide our services. These third parties may have access to your personal data only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Your information, including personal data, may be transferred to and maintained on servers located outside of your country, state, province, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

Specifically, some of our third-party service providers (such as Google Analytics and Cloudflare) may process data in the United States or other countries. We ensure that appropriate safeguards are in place for these transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Service providers certified under the EU-U.S. Data Privacy Framework or equivalent
• Ensuring service providers comply with UK GDPR and EU GDPR requirements

By using our website, you consent to the transfer of your information to countries outside the UK/EU with appropriate safeguards in place.

We retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy:

• Analytics Data: Retained by Google Analytics for 26 months (configurable), then automatically deleted
• Server Logs: Retained by SiteGround for up to 30 days, then automatically deleted
• Email Correspondence: Retained for as long as necessary to address your inquiry, typically up to 2 years
• Cookie Data: Varies by cookie type; analytics cookies typically expire after 2 years

When we no longer need your personal data, we will securely delete or anonymize it. You may request deletion of your data at any time (see Section 11 - Your Privacy Rights).

We use cookies and similar tracking technologies as described in Section 1.3. You have several options to manage cookies:

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include:

• SSL/TLS encryption for data transmission
• Secure hosting infrastructure with SiteGround
• DDoS protection via Cloudflare
• Regular security updates and patches
• Access controls limiting who can access personal data
• Regular backups of website data

However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Our service is not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and you believe your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children under 16 without parental consent, we will take steps to remove that information from our servers.

We currently do not respond to Do Not Track (DNT) browser signals. However, you can manage your cookie preferences through our cookie consent banner and browser settings as described in Section 6.

Our website may contain links to third-party websites, including retailers, manufacturers, and other hardware information sources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

If we implement affiliate links in the future, we will clearly disclose affiliate relationships. Clicking on affiliate links may result in tracking cookies being set by the third-party merchant.

You have the following rights regarding your personal data:

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Updating the "Last Updated" date at the top of this Privacy Policy
• Displaying a prominent notice on our website
• If we implement email marketing, sending you an email notification (with your consent)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the service after changes are posted constitutes your acceptance of the updated Privacy Policy.

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact us: